Sunday, 5 February 2017

Remaining Authentic In The Blogging World

I have a little story for you guys.
The other day I decided it was time to treat myself to a new phone case. The one I have right now is just a clear silicone case that came free when I bought the phone, and I fancied a little upgrade. I logged onto amazon and started scrolling through phone cases, but after a little while I realised something. Everything that I was looking at was either pink or rose-gold. Just as I had decided to add a relatively cheap pink phone case to my basket, I had a niggling thought appear at the back of my brain. 
Why was I buying a pink phone case? I don't even like pink. I don't hate it but it's definitely not my favourite colour *FYI, it's dark forest green*. I realised that through all of my phone case scrolling, I was subconsciously looking at pink or rose gold cases because I knew they would look good in my blog pictures!

I think that a lot of the time, especially if you're a new blogger, it feels like in order for people to visit and enjoy your blog you need to have an expensive camera, bright white pictures, an impressive blog design, and lots of high-end beauty or fashion products to feature as props in your photography. 
Now please don't get me wrong, some of my favourite blogs to read have all of those things and that is completely okay. If you're happy with that, and you're enjoying what you're creating then go for it. I've definitely improved my photography skills over the years from blogs like that influencing and inspiring me. 
But if that's not what you enjoy, or if you've just created your blog and are currently looking through bloglovin' to see what's out there, you don't need to create a blog that looks exactly like all of the popular ones to be successful. I've seen lots of blogs out there that have thousands of followers, but all look completely different and write about completely different things. The reason they are popular is that they are genuine. As long as you're writing about things you love and are happy with the posts you create, this will transpire to your readers and they're more likely to enjoy what they see!
It definitely gets difficult when you see so many similar blogs doing well. I sometimes feel like I need to include way more beauty posts than I do, but the truth is I love too many other things. If I want to write about beauty then I will, but I also want to write about books, skincare, writing, music, theatre, what I'm up to, what I'm feeling and so much more. It's so important to recognise when we're feeling pressure to do what other people are doing, instead of writing about the things that we want to talk about. 
There are lots of blogs I love to read, whether they're predominantly beauty, books, fashion or lifestyle, but it's the passion the person shows in their posts that makes me stick around!
xxx

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12 comments

  1. Totally agree with you! It's a challenge not following the "blogging trends". I write about a whole mash of subjects and I think that's why I have such a hard time growing my blog but oh well! I write about what I'm feeling that day and it makes me happy :)
    Forest green is a beaut colour by the way! :)

    Renee | Life After Lux

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    1. I absolutely love reading your blog! Lux's update posts are some of my faves! :) xxx

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  2. In general I think if we compare what we have/what we blog/how we blog with other bloggers we will never grow well because that just kills all the joy. I think it is important to find a niche that you truly enjoy and you do your own way! love this topic, thanks for writing this xx

    www.hairwonderfulday.com

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    1. I completely agree, I need to love what I'm writing about in order to enjoy blogging! I'm glad you liked it! xxx

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  3. The most important thing is to do what makes us happy and write about subjects that really interest us. I used to compare myself a lot with others, especially when I first started blogging but I stopped doing that, I love my blog and content and I will write anything I want, either it's my love for lipsticks, my recent holidays, a review on a product or a book etc. If we are happy with the content we produce, this is the most important thing! Great post xx

    Yiota
    PinkDaisyLoves

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    1. I still have a hard time trying not to compare myself to others but I'm getting better! I physically can't write a decent blog post if my hearts not in it! Glad you liked the post :) xxx

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  4. This is such a great post and I totally agree with what you're saying! I personally don't have anything beauty related on my blog and I constantly think that is what is stopping it from growing any further, but at the end of the day I'm just not that passionate about beauty - I prefer the things I write about now.

    tynnikablogs.blogspot.com

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    1. Thank you, I'm so glad you liked it! That's the most important thing, writing about what you're passionate about! xxx

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  5. I love this post and I completely agree with it. I love creating beauty post, but I also like to incorporate fashion and lifestyle in there too. People don't like it as much and traffic on them posts is always much lower so logic says I should cut it out, but its my blog and I will post what I love!

    Danielle xx
    http://www.fashionbeautyblog.co.uk/

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    1. Exactly! If you enjoy writing those kinds of posts then that's all that should matter! So glad you liked the post <3 xxx

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  6. We had this discussion over a blogger brunch the other day when one of the girls admitted to ordering food she didn't really fancy, just because it would look nicer than the meal she actually wanted! How mad is that?! We should embrace what WE love, and everyone else will likely follow suit, rather than assuming that we should copy the big trends. Alice xxx

    www.woodenwindowsills.co.uk

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    1. Oh my gosh! That's crazy!!! I completely agree <3 xxx

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